Verified But Vacant
On my travels across the internet today, I noticed something bizarre. I stumbled across this (verified) Twitter account:
Ford is one of the brands really making a name for itself in social media, with great campaigns like the Fiesta Movement, and pioneering clever, innovative partnerships which have produced technology / social media combinations including AJ the Fiesta. And of course, they have Scott Monty at the helm of their social media campaigns – a man who has almost as many Twitter followers as Ford itself!
Of course, @FordUK exists, but beyond this weak attempt at a Twitter account (it doesn’t even have a custom background to call its own), the company doesn’t really seem to engage in social media with the same enthusiasm here as with our transatlantic friends. This isn’t a cheap jab at Ford, but a story which seems true of so many international brands – most major social media campaigns seem to have the US market as their target. Is it that us Brits are slower to adopt new technologies, or are we just being left out out of the loop?