The s**** word
Client account manager
Business development manager
New business executive
In digital marketing, why are we so afraid of the s**** word? Perhaps it’s the idea that if something has to be actively “sold”, then it is less valuable, less in demand? We think that clients always want to buy from the provider with the most clients. There is a subconscious perception that great products and services will sell themselves. Even the most luxury cars don’t find themselves owners and drive themselves out of showrooms, and so it seems bizarre that in digital marketing, salespeople are often concealed behind deliberately obfuscating job titles.
This means that clients – or potential clients – can sometimes be unsure whether they are being sold to, or actually already receiving the service.
It’s time we realised that selling doesn’t mean a product is s***