They say that you can’t teach an old dog new tricks, and it seems that Kenneth Cole has managed to prove that this old adage may be true. The brand is perhaps best known in social media spheres for that tweet which piggybacked on the media attention around the political unrest in Egypt to sell his new collection.
Not content with upsetting social media users once, this time the company has launched a campaign microsite called Where Do You Stand, which is a clumsy, if not downright offensive attempt at boiling down complex and emotive issues such as beliefs on abortion, gay rights, war, and gun possession to simple “yes” or “no” questions.
The campaign is a cheap and ugly attempt to capitalise on the strong feelings people have on these subjects in order to shift Kenneth Cole’s expensive threads, and has begun to draw the ire of some users who are calling the brand out on this.
It’s another cheap trick from KC, but we can hardly say we expected better…