socialmagpie

Shiny things I find from across the web

Archive for the category “Fail”

Capello’s Wedding Dilemma

I was amused to read that Fabio Capello went to the England – Spain friendly match yesterday instead of attending his son’s wedding. The match was delayed, and should have been played the night before, but I can’t help but feel a little sorry for his wife Laura and of course, his son Pierfilippo. Here’s a little ditty I penned…

Fabio Capello
To his son’s wedding he did not go
Instead he chose to watch his rivals, Spain
Take on England in a friendly game

The first half was a barren wasteland
Spain attacking, Capello wishing he’d brought Ferdinand
Milner’s set piece was a quick release
Lampard nodded it home
While Laura Ghisi stood in the church alone

The wedding in Milan was the measure of the man
England won 1-0
But Fabio scored an own goal

Poor Pierfilippo, poor Pierfilippo, poor Pierfilippo Capello

The most upsetting thing I’ve ever seen on Facebook

2+2+2+2+2+2+2+2+2+2+2+2+2+2-2+2 x 0

This maths question from the “Questions” widget on Facebook has been answered by over 2.7 million users. 1 million said “26” and 1.5 million said “0”. Seems like a whole generation has yet to master BODMAS. Time to reconsider the value of your Facebook fans?

Kenneth Cole – The only thing that’s black and white is the social media fail

Kenneth Cole social media fail

They say that you can’t teach an old dog new tricks, and it seems that Kenneth Cole has managed to prove that this old adage may be true. The brand is perhaps best known in social media spheres for that tweet which piggybacked on the media attention around the political unrest in Egypt to sell his new collection.

Not content with upsetting social media users once, this time the company has launched a campaign microsite called Where Do You Stand, which is a clumsy, if not downright offensive attempt at boiling down complex and emotive issues such as beliefs on abortion, gay rights, war, and gun possession to simple “yes” or “no” questions.

The campaign is a cheap and ugly attempt to capitalise on the strong feelings people have on these subjects in order to shift Kenneth Cole’s expensive threads, and has begun to draw the ire of some users who are calling the brand out on this.

It’s another cheap trick from KC, but we can hardly say we expected better…

Kookai Fears Facebook

When it comes to social media, it seems like some brands take to it like ducks to water (Starbucks, Dell, Ford), and others, despite their best efforts, just can’t relinquish enough control to make it work for them. French fashion label Kookai unfortunately falls into the latter group. Last week, the following post appeared on the brand’s French-language Facebook page:

It's clear that Kookai just can't get their head around social media

For those of you who are not dedicated francophiles, roughly translated, it reads:

“Dear Customers,
This Facebook page is designed to inform fans of the brand of special offers, new collections, games, contests, sharing our favourite pieces …. We’d like to thank everyone in advance for respecting this page and its primary purpose. For all other enquiries or comments, please send a letter to the KOOKAÏ head office.”

Not only does this expose Kookai as social media Luddites, but it says a lot about how the company feel towards their customers. When you create a Facebook page – or arguably any kind of branded social media presence, you invite discussion and contributions from your fans. The brand should only ever be the facilitator, not a tyrannous ruler of its digital kingdom. One way or another, Kookai has to learn that social media is a two-way conversation, and by trying to redirect customer questions and queries to the brand’s head office they are effectively trying to shut off customer conversation, which could (in extreme circumstances) result in a backlash not dissimilar to Nestle’s thorny Facebook experience last year. It does make the user wonder, what is Kookai so scared about?

Post Navigation