Content on Twitter is fast-moving and most tweets have an incredibly short shelf life. It means that you can easily miss the diamonds in the rough, and that the majority of content (i.e almost anything posted by users who do not have thousands of followers to retweet their messages), is quickly swept away.
Through Twitter’s own search function, it is only possible to access tweets from the last week or two, or for an even shorter period of time depending on the volume of Tweets returned for your search term.
Here’s a game I made up on the commute home, to stretch the short tail of Twitter and give old tweets a chance:
Visit the profile of someone you follow on Twitter. They must have less than 1k followers.
Click through to their “favourite tweets”*, and scroll through until you find one you find interesting (the older the tweet, the better, but it must be at least 1 week old).
Add the words “Long Tail” to the message, and retweet.
You have successfully given new life to an old tweet 🙂
*If the user has no favourited tweets, you can unfollow them 😛